Building Customer Loyalty Using Email Marketing - Juliet Faye

Date: Tuesday 31st January
Time: 10.00am - 3.30pm
Location: Tourism Swansea Bay, The Barham Centre, Mount Pisgah, Parkmill, SA3 2EQ
Cost: 25 for Trade Association Members / 40 for non-members (Refreshments provided and will include a light lunch)

A Guide to Why, Who and How…


Using email marketing can be a very effective and low cost marketing method – and done well, can help to attract prospective customers to visit and encourage existing customers to return.

Many of your competitors are already using email marketing to bring guests back for repeat visits and special events.

This workshop will focus on email marketing plans/strategy, list building, legal compliance and content ideas for your emails.

Who is this workshop for?

This will suit tourism and hospitality business owners and managers who:

  • Are thinking about using emails for marketing to existing or prospective customers or guests, but have concerns about annoying people

  • Are currently sending bulk email updates using Outlook, Hotmail, or Mail (for Mac)

Introduction to email marketing

  • e-mail marketing – what it is and how to use it without annoying people

  • why you need a plan/strategy

  • case study

The list - the DOs and DON’Ts

  •  who to target – getting people to opt in

  •  how not to get labelled a spammer

  •  capturing contact details

  •  building your list and promoting your campaigns

The campaigns

  • 3 types of emails you can send

  • Anatomy of a good email

  • tips for effective promotion

  • effective subject lines and avoiding the spam filters 

Monitoring & follow up

  • Tracking response

  • 3 ways to follow up an email campaign

  • Integrating with other marketing activity

 Summary and close

 The Cost – 25 for Trade Association Members / 40 for non-members 
This workshop is part of the South West Wales Regional Tourism Skills programme run by the South West Wales Tourism Associations (Carmarthenshire Tourism Association, Pembrokeshire Tourism and Tourism Swansea Bay).
Members of Tourism Swansea Bay can attend this workshop at a special discounted rate of 25 per person. 
The cost to all others is at the still excellent value, subsidised price of 40 per person.
Workshops must be booked and paid for in advance – payment in full is due a week before the workshop. 

To book on this workshop contact Tourism Swansea Bay on 01792 371441 /
[email protected]


To book on this workshop online please
click here or you can book by contacting Tourism Swansea Bay on 01792 371441 / [email protected]