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Swansea Bay Tourism Awards


2016 Categories

2016 categories will be open later this year

2014 Categories

There were 16 categories in 2014 to choose from...

Places To Stay + Places To Eat & Drink + Things To Do + Dedication & Inspiration

Places to stay

Best Large Hotel

Sponsored by Enterprise Insurance Services

Best Small Hotel or Restaurant with rooms

Sponsored by Deano Martini



Best Guest House or B&B

Sponsored by Sherwood Florist


Best Self Catering Accommodation

Sponsored by What's On in Swansea

Best Self Catering or Camping Agency

Sponsored by What's On in Swansea

Best Caravan & Campsite

Sponsored by Butterfield Morgan Ltd


Best Bunkhouse or Alternative Accommodation


For ALL ‘Places to stay / best accommodation’ categories we are looking for - excellence in service, hospitality, quality, and customer care - promoting local distinctiveness and warm welcome.

It is preferable, but not essential, that you are graded by Visit Wales or the AA – when judging, if there were 2 equal quality businesses, extra credit would be given to a graded accommodation provider. Comments from your guests demonstrating your customer care would be welcomed for example; a comment book, emails from guests, Tripadvisor, Google Places etc... – Do you go the extra mile and add a welcome pack / gift? Do you engage with other sectors? Example - activity providers to create packages in or out of peak season. How do you keep up to date? Perhaps – look at trends and adapt to suit your business, training etc… All these pointers will help with judging

Places to eat & drink

Taste of Swansea Bay... is split into


        - Best Restaurant

        - Best Bistro

        - Best Pub Grub

        - Best Cafe

This award is about FOOD (all visitors eat somewhere) and ‘Taste of Swansea Bay’ is open to any Restaurant, Café / Tea Rooms, Pub, Bar or Hotel who provide excellent quality food, with an innovative menu using locally sourced seasonal produce (where possible), promoting local Welsh identity.  We will also be looking for excellent customer service and hospitality. 


Best Pub or Bar

Sponsored by National Hospitality Academy & Blitz Sports and Media

This award is open to any pub or bar that provides excellent customer service, quality and hospitality.  They should sell a range of drinks that have been sourced from Wales, example, Welsh Beer, Whisky, Wine etc. and soft drinks from Wales - promoting Welsh identity.  There should be good examples of hospitality and a good atmosphere on entry to premises.  Credit will be given if there is an events programme, however small, such as music / literary nights that is in keeping with their area.   





Things to do....

Best Activity or Attraction

Sponsored by Pear Communications

This award is open to an Attraction or Activity provider, which can demonstrate excellence in service, hospitality, quality and customer care.  Consistently providing a unique and memorable visitor experience: extending a warm welcome. 


Best Festival & Event

Sponsored by Harcourt Colour Print

Swansea Bay has a plethora of festivals and events, many are organised by enthusiastic individuals who spend their own money and many hours of their time working hard to bring ‘visitors’ to the area. 

What are we looking for? Does the festival or event bring visitors from 'outside' Swansea Bay, engage with places to stay (accommodation providers) and places to eat & drink?  Does the festival enhance the area through its marketing and content?  Is the ‘event’ working towards being sustainable?

This award is open to any individual, new or established festival / event that has taken place within the last 2 years (From August 2012) It must have taken place in the Swansea Bay Area.


Best Wedding Experience

Sponsored by Buffoon Film & Media

Swansea Bay has become one of the best places to get married – simply we have some of the most fabulous wedding venues in some of the most amazing locations - and many of the guests will stay, bringing visitors to the area and if they have enjoyed the wedding, they will stay longer and will come back again as tourists.

This category is about the Wedding Experience / The whole package that you offer. You can either enter your own business Or you can encourage your wedding guests to nominate you and share their experiences. This is not just about the venue; it is about the overall experience...

We will look at what you offer the bride and groom (& their family), including areas such as...

-Your event team / co-ordinating the event
-The venue

And above all, that special touch!

We will particularly be looking for testimonials from the bride & groom / family / friends... guests to weddings... as with all categories will look at review sites and your own guest book / testimonials if you have them – if you are nominated more than once, the nomination comments are all added up to give an overall picture.


Dedication & Inspiration....

On The Map

Sponsored by The Wave & Swansea Sound

This category is open to any individual, or group, or team, or business that has positively raised awareness of Swansea Bay / putting Swansea Bay ‘On the Map’... example... By promotion of their brand name / a winning marketing campaign / being in the media / promoting a positive image for Swansea Bay - enthusing the visitor, encouraging them to visit and return again.

Best Visitor Experience

Sponsored by City & County of Swansea

This award is open to business or individual, which can demonstrate they go the extra mile to consistently provide a unique and memorable visitor experience, extending a warm welcome, making an extraordinary effort to provide more than is expected to the visitors who come to the Swansea Bay area.  We will be looking for evidence from ‘customer’ comments, which demonstrate the ‘Wow’ factor.

Best New or Renewed Business

Sponsored by Morgans Hotel, Swansea

A successful tourism, leisure and hospitality industry requires a constant supply of fresh ideas and new business start-ups.  AND this year we have added the opportunity for renewed / rejuvenated businesses – businesses that are under new management / ownership Or both that have transformed an existing business into a vibrant refreshed business, giving an old business a new lease of life.   This award will recognise an individual or new business established within the last 3 years or rejuvenated business (From August 2011), which has demonstrated a successful contribution to or enhances the industry within the Swansea Bay area. 




Best Young Ambassador

Supported by Tidal Lagoon Swansea Bay

The future of the Tourism, Leisure and Hospitality industry lies with people having the ambition, passion and dedication to want to have a successful careers within this vibrant industry.  This category is open to anyone under the age of 30 - in August 2014 – who already works in the industry OR who is studying to work in the tourism, leisure and hospitality industry...  who has shown the most enthusiasm / commitment to the ‘industry’ in the Swansea Bay area.  


Outstanding Services to Tourism Award

Sponsored by The South Wales Evening Post

In this award we are looking for an individual Or organisation who have made an outstanding contribution by dedicating their time and energy to making a difference to the tourism, leisure and hospitality industry in the Swansea Bay area.  Perhaps inspiring and leading others to create a more sustainable tourism industry in Swansea Bay Or perhaps a member of staff who has delivered excellent customer service to visitors for a number of years beyond the norm. 




We would like to thank our partners and sponsors for their support